/ Our story
Before filming a single property, we spent years behind some of the most-watched channels in Spain.
We are the team behind EditGroup, the video editing agency working with leading content creators across education, entertainment, finance, science and comedy. Today we work with more than 10 active creators with a combined audience of over 10 million followers, and six of them have over a million each.
Working at that level, with 24–72 hour turnarounds and audiences that never forgive a bad video, taught us what no school teaches:
Why one video is watched to the end and another is scrolled past in a second.
How to build a personal brand people follow, trust and come back to.
What makes someone stop, feel something and take action.
That know-how, forged over millions of views, is what we now bring to the real estate industry.
In the United States, real estate agents are brands. Their videos go viral, their properties become stories and their social media brings in clients every day. There, content isn’t an add-on to the sale: it’s the engine.
In Spain, the talent is there. The properties are extraordinary. Our light, our architecture and our lifestyle are among the most desired in the world. And yet most properties are still shown with flat photos, generic videos and posts nobody remembers.
We saw that gap and knew we could close it. Because we know how to make content that performs on social media, and because we believe Spanish real estate deserves to play in the same league as the rest of the world.
Our mission
To revolutionise real estate content in Spain and bring it up to the level of the world’s most advanced markets.
We want every agent, developer and architect we work with to become a benchmark in their area. For their properties not only to be seen, but remembered. And for their social media to stop being just another shop window and become their biggest source of opportunities.
Strategy before aesthetics
A beautiful video nobody watches is worthless. Every piece we create has a clear goal: capture attention, build authority or generate clients. Aesthetics serve the result, never the other way around.
Cinematic excellence
We treat every property like a film set. Light, movement, pacing and sound crafted down to the last detail, because in the luxury market quality isn’t negotiable: it shows.
Measurable results
We come from a world where everything is measured: retention, reach, views, conversions. We apply the same mindset to your content so you know exactly what’s working and why.
Close collaboration and constant communication
We work with you, not just for you. We listen, propose ideas and respond fast. Just as we do with the creators who trust us every week, we’re with you at every step of the process.
Many production companies know how to film. Few know what happens to that video once it reaches Instagram, TikTok or YouTube.
We come from inside social media. We know the algorithms, the first three seconds, the hooks, the formats that hold attention and the ones that get ignored. And we combine that with visual production worthy of the most exclusive properties.
That blend of cinema and social media is what defines Onix.
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